Were Wolf Fella

This is my first entry for the Halloween Fella Competition. Hope you like it. I also made it as an avatar which you can find here: [link] Please comment on it and if you can give me some feedback on it.

Watch on full size please!!
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So hope you like it. I'm seeking some critics on this few areas:

-shading
-fur
-concept
-idea
-design

Hope you can help me.